Privacy Policy

This Privacy Policy explains how Latitude One North Pte. Ltd. (“Latitude One North”, “we”, “us”) collects, uses, discloses and protects personal data when you visit www.latonenorth.com (the “Website”) or contact us. We handle personal data in accordance with applicable data-protection laws, including Singapore’s Personal Data Protection Act (PDPA).

1. Information we collect

We only collect information you choose to provide or that is generated automatically when you use the Website:

• Enquiry & sample-request forms: your name, work email address, company name, and any message or application details you submit.
• Document downloads: your name, work email address and company name, submitted to receive datasheets, manuals or software by email.
• Direct contact: any information you include when you email us at sales@latonenorth.com.
• Technical logs: standard server logs such as IP address, browser type, pages visited and timestamps, used for security and to operate the Website.

2. How we use your information

• To respond to your enquiries and provide the samples, quotations or technical support you request.
• To send you the documents, datasheets or software you request through the download forms.
• To follow up on your interest in our products and provide relevant application support.
• To maintain the security, integrity and performance of the Website.
• To comply with legal and regulatory obligations.

We do not use your details for unrelated marketing without your consent, and we do not sell your personal data.

3. Legal basis

We process your personal data on the basis of your consent (given when you submit a form), to take steps at your request before entering into a business relationship, and for our legitimate interest in operating and improving our business.

4. Disclosure of information

We do not sell or rent your personal data. We may share it only with:

• Trusted service providers who help us operate the Website and deliver email (for example, our email/hosting providers), bound by confidentiality obligations.
• Authorities or regulators where required by law.

5. Data retention

We keep enquiry and download records only for as long as necessary to respond to you, support an ongoing or prospective business relationship, and meet legal requirements, after which they are deleted or anonymised.

6. Data security

The Website is served over encrypted HTTPS connections, and we apply reasonable technical and organisational measures to protect personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

7. Cookies & advertising

The Website uses Google Ads conversion tracking and remarketing tags (Google’s gtag.js), which set cookies to measure the effectiveness of our advertising and to understand how visitors interact with the site. Google may use these cookies to associate your activity across websites. Your browser may also store limited local data (such as your language preference) purely to operate the site.

You can control or delete cookies through your browser settings, and you can opt out of personalised Google advertising at adssettings.google.com. For more information on how Google uses this data, see Google’s Privacy Policy.

8. International transfers

Latitude One North is based in Singapore. If you contact us from another country, your information may be processed on servers located outside your country of residence. We take steps to ensure it continues to be protected in line with this policy.

9. Your rights

Subject to applicable law, you may request access to, correction of, or deletion of the personal data we hold about you, and you may withdraw consent for us to contact you. To exercise any of these rights, email our Data Protection Officer at dpo@latonenorth.com or sales@latonenorth.com.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with a revised “Last updated” date.

11. Contact us